As you can hear below, we love using humour!

This client wanted their brand’s advertising to stand out on radio stations such as The Rock, which would be targeting their key demographic. Like us, they’re big fans of Hip Hop, so our job was to create a track which flowed well, had a great melodic hook and was reminiscent of 90’s era rap. This worked in conjunction with several different ‘skits’, which we also scripted and recorded.

This client wanted to create an ‘open-ended’ concept, which could utilise their familiar tonal branding with regularly-updated topical skits, and this (along with three others) were aired through 2019.