Brand Music

This project began with us trying a few different stylistic approaches before settling on a Motown-themed track. As you can hear from the full version above, the lyrics are all about feeling assured, calm and protected – exactly the message our friends at Rothbury were going for. We understand lyric writing is a real art, and we like to give clients the option of having input during this stage. The music had to be suitable for a broad range of region-specific video (at least four different ads were created with versions of the track), so we had to consider variation in voiceovers and background noise during the mixing stage. Producing music in this style isn’t easy, so we took a careful mixing approach to keep it modern sounding but to also share traits with some of the vintage Motown classics.