S.A.E. (The School of Audio Engineering) comprises 47 Campuses in 23 Countries, making it one of the farthest-reaching providers of tertiary education in creative media technologies in the world. The SAE Auckland campus is now proud to also be the first tertiary institution in Aotearoa New Zealand to have their own unique Sonic Brand - composed and produced right here at Sonic Boom.

We created a standalone Sonic Logo that embodies the global SAE brand values (Hi Tech, Professional, Inspiring , Contemporary, Dynamic). We also created a unique Brand Anthem to showcase some dynamic iteration of the Sonic Logo. In this case, both work together to reflect the linear journey of an SAE student, from an inquisitive beginner to a confident, capable and fully-realised professional.